The importance of Social Media Marketing (SMM)

It’s 2017 and we live in a social media driven world. Yet, there was a time when social media was considered by some as a trend that would pass by soon, something you use to stay in contact with your family and friends only. This, however, was soon to be proved wrong. Millions of internet users currently have active social media accounts, and popular social platforms such as Facebook, Twitter, and YouTube, have become marketing giants offering businesses valuable data about their customers. Right now, not having an active social media presence is sort of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Tim all the new accounts.

Nevertheless, some people still own flip phones, and some businesses are still wondering what social media marketing is going to do for them and if they really need it. The answer is yes. Yes, you do need it, and here are some reasons why.

·         Social media posts can increase brand awareness and improve reputation

Using social media gives you an opportunity as a business to increase your visibility, which is valuable. It makes it easier and more accessible for new customers, either locally or globally, and makes you more familiar and recognizable for existing customers. For example, a frequent Facebook user could hear about your company for the first time only after coming across it on the timeline, or an unconcerned customer may become more familiar with your company after seeing your presence on multiple social networks. Thus, positive engagement with the (potential) customer base can lead to an improved company reputation.

·         Purchasing decisions can be influenced by social media

Facebook is the most widely used social media network, where users often check their account several times a day. This means that consumers are more likely to see the business content appear in their news feed, and decide to purchase a product. As a business, you can add graphs, charts, and other visuals to your post to make it more attractive. As humans, we tend to let emotion fuel our purchases a lot, so when someone is browsing through Facebook without any purchase intentions, but sees a live demonstration of the latest iPhone by a celebrity on social media, that person would rationalize its buying decision by emotions when looking up all the new features this iPhone has.

·         Increased opportunities to convert

Every image, video, blog post or comment you share on social media is a chance for someone to react, and every response could lead to a visit to your website, and eventually a conversion. This means that every post you make on social media is an opportunity for customers to convert. When you build a decent social network platform, you will instantaneously have access to new, recent, and old customers, and you will be able to interact with all of them. Undoubtedly, not every interaction with your brand will result in a conversion, but every positive interaction increases the probability of an eventual conversion.

·         Get to know your customers

      Another benefit, which may be one of the most important ones, is that to can get to know your audience very well by being active on social media platforms. With analytics like Facebook insights in Hootsuite, it is easier than ever to understand the major demographics and patterns of your customer behaviors. Besides allowing you to better target your audience this way, it also helps you understand the specific needs of your customer base. 

All in all, social media nowadays is a highly important marketing tool, and Dpointgroup is able to propose products and services promotion via websites, blogs, Facebook, Twitter, and more social media platforms. Dpointgroup is able to provide services for you such as creating professional Facebook pages, websites, blogs; video and photo editing and publishing; visual designing (flyers, posters, web pages); search engine optimization; professional translation, and more. 

Shelly Dpointgroup
Image courtesy of nuchylee at FreeDigitalPhotos.net